SPECTER MOTOR WORKS
A boutique car company website (fully responsive)
TOOLS USED
Figma, Squarespace
TIMELINE
1 Month
Summary and Impact
The website for Specter Motor Works serves as both a digital showroom and a powerful storytelling platform. Beyond showcasing vehicles, it conveys the brand’s craftsmanship, exclusivity, and attention to detail, helping potential buyers connect emotionally before they ever step inside a car. By combining high-quality visuals, seamless navigation, and clear calls to action, the website builds trust, reinforces the company’s premium positioning, and makes it easier for customers to explore models, schedule test drives, and engage with the brand. Ultimately, it extends the boutique experience online, turning curiosity into lasting customer relationships.
Research
I conducted in-depth market research on other boutique car companies to better understand industry trends, design standards, and customer expectations. This analysis revealed both common approaches and overlooked opportunities, allowing me to identify where Specter stands out in terms of craftsmanship, storytelling, and user experience. With these insights, I was able to design a website that not only highlights the brand’s unique strengths but also delivers a refined, engaging experience that resonates with our target audience.
Task Flow
It was imperative for me that this website is as easy to navigate as possible. Since this website is a showcase, the photos and contact info were the most important aspects. I wanted to let the imagery shine.
Key Screens
Conclusion
The new website successfully elevated Specter Motor Works’ digital presence, combining sleek design with intuitive functionality to reflect the brand’s craftsmanship and exclusivity. By grounding the project in thorough market research and a clear understanding of user needs, I was able to create a platform that not only differentiates the brand but also drives engagement and builds trust with potential customers. This project demonstrates the impact of thoughtful design in transforming a company’s online identity and setting the stage for long-term growth.